A revolutionary straightener incorporating next generation ceramic plates with heat activated vitamin infused technology that delicately smoothes the molecular conditioning agents evenly onto the hair to create mirror shine from root to tip. Tests confirm consumers prefer the Shine Therapy straightener to their current straightener 86 More shine 88 Better condition, softer straighter 94 Smoother sleeker. Features Ceramic coating incorporating a blend of moisturisers and conditioners for smooth, silky healthy hair Floating plates for even pressure on the hair Digital variable high heat control with LCD display Fast 30 second heatup for instant styling Auto shut off after 60 minutes Heat Boost funtion to quickly get to the highest temperature Plate lock for storage Temperature lock function Heat proof pouch. Blind panel test of 60 consumers vs. their current straightener. Excludes heavily bleached hair. Automatic worldwide voltage.